The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets.
Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.
In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:
Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.
This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.
“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
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The Nue Cup™ features a timed release to avoid overuse. Paired with a single-press instant release incase the pressure is bothersome. Each Nue Cup™ also comes with a build-in heating unit that reaches temperatures as high as 122°F (50°C) without any flames!
Please also note that if you suffer from any health conditions or utilize medical devices, you may want to consult with your physician before undergoing any kind of therapy, cupping included.
The Nue Cup™ features many different intensity levels that you have full control over. We recommend starting gradual with suction and heat intensity and building it up to find the sweet spot you enjoy.
Cupping marks can last up to a week depending on the area the cup is used and the amount of toxins it brings up. Cupping on the back usually provides the deepest colored circles that last the longest. They usually last 2-3 days at most but some can last up to week. They are harmless and are a mark to show how much toxins were pulled up from the Myofascia.
The Nue Cup™ is very easy to clean with a disinfectand wipe or an alcohol based solution. If you are allowing someone else to use your device it is always smart to clean it before hand. And to clean it regularly between usages. But there are no major worries when it comes to sharing your device with others.
The Nue Cup™ is designed to give you ALL of the benefits of traditional cupping, with the ease of use and accessability that we all desire. No more setting up $100 cupping and massage appointments. The power of cupping is at the tip of your finger for only $49. Cupping is effective with helping knots, muscle aches and pains and speeding up recovery. It helps detox your body, lower inflamation, and improve blood flow.
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