Greenwash: Big Brands and Carbon Scams by Guy Pearse is a searing investigation into how the world's biggest corporations exploit environmental messaging to protect their polluting business models. Pearse reveals how greenwashing — the practice of making misleading claims about environmental responsibility — has become a multi-billion-dollar deception industry.
Backed by rigorous research and endorsed by environmentalist David Suzuki, this book exposes the gap between corporate promises and corporate reality. Essential reading for anyone who wants to understand why genuine climate action remains so difficult — and who is really standing in the way.
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