Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
You May Also Like
Recently viewed
Experience the Difference
Premium Quality
Crafted with meticulous attention to detail and the finest materials
Authentic Design
Every element stays true to the original vision and craftsmanship
Collector's Choice
Treasured by enthusiasts and collectors around the world
Verified Authentic
Guaranteed genuine with certificate of authenticity included
What Makes Booklify Special?
Booklify vs Local Bookstore vs Amazon:
We bring you authentic editions at affordable prices with fast local delivery. Compare us to the alternatives and see why readers choose Booklify.
| Booklify | Local Bookstore | Amazon | |
|---|---|---|---|
| 100% Original Editions | ✗ | ||
| Fast Local Delivery | ✗ | ✗ | |
| Affordable Prices | ✗ | ✗ | |
| Curated Selection | ✗ | ||
| Best PKR Price | ✗ | ✗ |
FAQ
Ordering & Delivery
Most orders are delivered within 3–7 business days. Major cities like Karachi, Lahore, and Islamabad typically receive orders faster.
Yes — we deliver across Pakistan, including smaller cities and towns.
Once your order is dispatched, you'll receive a tracking number to follow your delivery.
You can reach us via:
- WhatsApp — fastest response
- Email — care@booklify.pk
Yes — for schools, offices, or bulk gifting, message us on WhatsApp and we'll work out a custom deal.
Didn't find your answer?
Our customer service will be happy to help you.
Share and get 15% off!
Simply share this product on one of the following social networks and you will unlock 15% off!