The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
- Reciprocation: The internal pull to repay what another person has provided us.
- Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
- Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
- Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
- Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
- Scarcity: We want more of what is less available or dwindling in availability.
Understanding and applying the six principles ethically is cost-free and deceptively easy.
Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
FAQ
All Nue Cup™ products are backed with a 1 year warranty, a 30 day money back guarantee and free shipping! We also offer a lifetime warranty for $5!
Nue Cup™ orders are fulfilled and then shipped to anywhere in the united states in an average 5-10 days.
Yes!
The Nue Cup™ features a timed release to avoid overuse. Paired with a single-press instant release incase the pressure is bothersome. Each Nue Cup™ also comes with a build-in heating unit that reaches temperatures as high as 122°F (50°C) without any flames!
Please also note that if you suffer from any health conditions or utilize medical devices, you may want to consult with your physician before undergoing any kind of therapy, cupping included.
The Nue Cup™ features many different intensity levels that you have full control over. We recommend starting gradual with suction and heat intensity and building it up to find the sweet spot you enjoy.
Cupping marks can last up to a week depending on the area the cup is used and the amount of toxins it brings up. Cupping on the back usually provides the deepest colored circles that last the longest. They usually last 2-3 days at most but some can last up to week. They are harmless and are a mark to show how much toxins were pulled up from the Myofascia.
The Nue Cup™ is very easy to clean with a disinfectand wipe or an alcohol based solution. If you are allowing someone else to use your device it is always smart to clean it before hand. And to clean it regularly between usages. But there are no major worries when it comes to sharing your device with others.
The Nue Cup™ is designed to give you ALL of the benefits of traditional cupping, with the ease of use and accessability that we all desire. No more setting up $100 cupping and massage appointments. The power of cupping is at the tip of your finger for only $49. Cupping is effective with helping knots, muscle aches and pains and speeding up recovery. It helps detox your body, lower inflamation, and improve blood flow.
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