{"product_id":"new-products-management-11th-edition","title":"New Products Management 11th Edition","description":"\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eWritten with a managerial focus, \u003cspan class=\"a-text-bold a-text-italic\"\u003eNew Products Management\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e 11e\u003c\/span\u003e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of \u003cspan class=\"a-text-italic\"\u003eNew Products Management\u003c\/span\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cbutton class=\"share-button__button\"\u003e\u003cspan class=\"svg-wrapper\"\u003e\u003csvg viewbox=\"0 0 13 12\" class=\"icon icon-share\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\u003e\u003cpath d=\"M1.625 8.125v2.167a1.083 1.083 0 0 0 1.083 1.083h7.584a1.083 1.083 0 0 0 1.083-1.083V8.125\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke=\"currentColor\"\u003e\u003c\/path\u003e\u003cpath clip-rule=\"evenodd\" d=\"M6.148 1.271a.5.5 0 0 1 .707 0L9.563 3.98a.5.5 0 0 1-.707.707L6.501 2.332 4.147 4.687a.5.5 0 1 1-.708-.707z\" fill-rule=\"evenodd\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003cpath clip-rule=\"evenodd\" d=\"M6.5 1.125a.5.5 0 0 1 .5.5v6.5a.5.5 0 0 1-1 0v-6.5a.5.5 0 0 1 .5-.5\" fill-rule=\"evenodd\" fill=\"currentColor\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/span\u003e\u003c\/button\u003e\u003c\/p\u003e","brand":"Booklify","offers":[{"title":"Default Title","offer_id":51343804399936,"sku":"NEW BOOKS - 025","price":3500.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2384\/files\/61QRIR16oxL._SY385.jpg?v=1765454473","url":"https:\/\/booklify.pk\/products\/new-products-management-11th-edition","provider":"Booklify","version":"1.0","type":"link"}